HELLO!
Lucy Burton
Business development and marketing strategy for the creative industies that wants a stronger pipeline, better positioning and sustainable growth. I'm here to help solve problems in positive and adventurous ways, through engaging and inspiring ideas.
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From research, planning, brief interpretation to spotting opportunities, strategizing and lead generation, I build nurturing relationships that make your business and clients shine.
Business Development Manager with purpose.
Grow your creative company with strategic business development that feels human.
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I help creative agencies, production companies and photographers win better clients, strengthen their positioning and build a consistent pipeline of new business—without resorting to generic sales tactics.
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Over the last 10+ years I've helped creative agencies, production companies and photographers develop new business, improve their positioning and build lasting client relationships.
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With over a decade of experience working alongside creative businesses, I become an extension of your team, combining strategy, relationship-building and marketing to create long-term growth.
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Client: Food Hall London
Food Hall is an award-winning creative agency and production house specialising in high-quality promotional content for the food and drink industry.
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Successfully launched a specialist food and drink production studio, developing its market positioning and introducing it to agencies and brands.
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Diversified the creative roster by increasing female representation across both stills photography and motion directors, creating a more balanced and inclusive talent offering.
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Secured campaigns with globally recognised brands including Jaffa Cakes, Aldi, Tanqueray Gin and Smirnoff through strategic business development and relationship building.
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Created and delivered email marketing campaigns that consistently achieved 40% click-through rates, driving engagement and showcasing new work to key industry contacts.
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Built and nurtured lasting relationships with agencies, brands and producers, generating new business opportunities and strengthening long-term partnerships.
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Developed bespoke pitches, director showcases and marketing materials that effectively connected creative talent with the right clients.
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I've helped to build a new and global client base for this food and beverage production company and their global roster.
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New Business and Marketing Campaign Planning.
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Built a strategic plan for 3 years of the business
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Lead generation for new markets and clients.
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Building brand and roster.
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Artist management
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Creating engaging e-mailers and marketing activities.
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Enhancing the UX and customer journey of the website.
By bringing together relationships with agency producers, creatives and ECDs, I have a keen interest in the production process, with a real desire to engage with the creative side of the job, my keen instinct has brought new talent and opportunities to the agency.
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In addition to projects, I look for opportunities to engage with festivals, panels, events, and industry initiatives to celebrate Food Hall and its directors and culture. I help to explore viable avenues for Food Halls promotion with PR.
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To view more case studies, click here
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Here are some recent partnerships I've had the pleasure of working with
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With my entrepreneurial and collaborative spirit, I'm passionate about interaction, UX, research, and human-centred design. My driving force is understanding people, having empathy towards the challenges they are presented with and finding the best solutions to highlight purpose, promise positivity, sustainability and usability.
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From brief interpretation to planning, understanding the process to advocate user-centred design techniques, I want to create award-winning experiences.
With my understanding of how UX can complement and collaborate to service the client, I design carefully crafted UX deliverables such as site maps, wireframes, user journeys, prototypes, experience maps to help them find solutions through intuitive design and insightful interaction.
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Projects include designing platforms for young learners to learn creative skills to batterling loneliness by strengthening communities.
Business Development
With over 10 years of experience helping to grow creative agencies, production houses and photographers, I build your new business from a wave that rises and falls to a more progressive and stable growth trajectory.
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From goal and campaign planning, agency positioning to just marketing support, I’ve been the gatekeeper of CRM, a detective whiz for new clients, goal builder to harvesting new relationships. All topped up with a sharp eye for new talent and opportunities, let's take your business to the next level.
Want to explore positive businesses with a heart for social impact and positive change whilst delivering business tips for modern businesses?
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​As someone who also believes in the philosophy of delivering positive change to modern businesses, I blend insight, strategy and imagination, to help build and explore new opportunities and problems.
With some projects being a role of many hats, I've worked with clients on injecting new ideas and strategies across business development, marketing and the world of UX.
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I can also work on an ad hoc basis for one-off projects.
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We all struggle with not having enough time in the day. Outsourcing your new business and marketing activities can give you some of your time back.
CREATIVE CORNERS
I would thoroughly recommend Lucy as a creative partner.
She’s experienced and knowledgable yes, but also on the front foot when it comes to making connections – which after all is the bit we photographers all hate.
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She was the driving force behind Creative Corners and has really encouraged the project along. I’m super grateful and can’t wait for our next project.
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TOM OLDHAM
PHOTOGRAPHER
Want to explore positive businesses with a heart
for social impact and positive change whilst
delivering business tips for modern businesses?
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CONTACT ME
If you are looking to grow your business, you have a project you would like to discuss or just want to have a chat, get in touch.
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Or maybe you want to be involved in
The Circular Table newsletter?
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Don't be shy, let me make you shine.
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